Optimum Consumption of Alcohol Can Benefit Your Health

It really sounds like the mixed message that  Drinking alcohol may offer some health advantages, especially for your heart. People have been drinking alcohol for many years. There are lots of argument going on about the merits and demerits of alcohol. The discussion is still going on whether it is beneficial for you or bad for you. However, research proves that moderate drinking refers to the potential health benefits.

When it comes to alcohol, it’s safe to say that it is both a tonic and a poison. The difference lies mostly in the dose that means the key is moderation.


According to the research moderate drinking of alcohol seems to reduce heart disease, possibly reduce the risk of ischemic stroke, the risk of diabetes and gallstones become less.

On the other hand, heavy drinking may increase the risk of health problem and often preventable death. It’s safest to avoid alcohol entirely – too much drinking can damage the liver and heart, harm an unborn child, and some other cancers.

We are familiar with the deceptive nature of the alcohol and are not surprised about its active ingredient ethanol. It’s the main component that affects the body and straightforwardly impacts the stomach, brain, heart, liver, and gallbladder. In addition to this, it also impacts the levels of lipids and insulin in the blood.

Connection Of Cardiovascular Disease And Alcohol

health and alcohol

It has been observed that people who drink moderately have a lower risk of cardiovascular disease. It applies to the people who do not have heart disease. Also, the benefits extend to older people.

There is a scientific reason behind moderate drinking protects against cardiovascular disease.  Moderate amounts of alcohol raise the levels of high-density lipoprotein and higher HDL levels. Moderate alcohol consumption is also beneficial for levels the insulin to improve the blood clotting,  for example, tissue composes plasminogen activator, fibrinogen, thickening variable VII, and von Willebrand factor. Such changes would tend to block the development of small blood clumps that can prevent veins in the heart, neck, and mind, a definitive reason for some heart assaults and the most widely recognised sort of stroke.

In-Depth Nutrition: Folate and Alcohol

Folate is an essential cell, the vitamin B that helps in managing the development of an embryo ’s spinal cord. Folate also has essential jobs later in life. One of it’s the biggest job is to build the DNA.

Liquor blocks the retention of folate and also inactivates folate in the blood along with tissues. It’s conceivable that this interaction might be the means by which alcohol consumption increases the danger of colon and other cancers.

Getting extra folate may decrease the alcohol level increment in your body. The study states that women who consume it regularly have the maximum possibility of cancer. A prior investigation recommended that getting 600 micrograms per day of folate could balance the impact of alcohol consumption on cancer risk.

Some portion of a national 1985 health interview survey demonstrated that moderate alcohol consumers were more similar to the non-consumers or heavy consumers to be at a heavyweight. Researchers have measurably represented such confounders, and they don’t verge on representing the connection amongst liquor and coronary illness. This, in addition to the undoubtedly favourable impacts of liquor on cardiovascular risk factors. This presents a convincing defence that liquor itself, when utilised as a part of the control, decreases the danger of cardiovascular ailment.

Health Benefit Of Alcohol

alcohol drinking

A complete approach to explore the impact of liquor on cardiovascular disease would be with an extensive preliminary. In which a few volunteers were arbitrarily appointed to have at least one mixed beverages daily, and others had drinks that looked, tasted like liquor but were liquor-free. A significant number of these preliminaries have been directed for a considerable length of time, and in some cases months, to take a gander at changes in the blood, yet a long haul preliminary to test the impacts of liquor on cardiovascular disease over the years tentatively will never be finished. However, the association between moderate drinking and cardiovascular disease more likely speaks to circumstances and effect relationship.

Given the many-sided quality of liquor’s impacts on the body and the many-sided quality of the general population who drink it. It covers suggestions about alcohol are not feasible. Since every one of us has unique personal and family histories. Liquor offers every individual the other range of advantages and dangers. Regardless of whether to drink liquor, particularly for “medical purposes,” needs careful adjusting of these advantages and dangers.

If in case you drink alcohol or planning to start. Keep it moderate – close to two beverages every day for men and one drink for women. Also, ensure you get a lot of folates, no less than 600 micrograms every day.

Trends Of 2018- Determining How And What You Drink

Our taste is evolving. As the years went by, we have changed the way we live, eat and stay healthy. And now, we are evolving in our drinks as well. Here, I am listing some top trends of this year that are changing the way we picked our beverage.

Drinking Better Beer

People are opting for better drinks. Be it beer or any other alcoholic beverage, we are not concentrated on the cheap. We want a good drink. Studies show that the sales of domestic beer have dropped while that of crafted beer has gone up.

Cider and IPA are selling high, and the imports stood strong. Wheat beers have gained popularity as well. The beer drinkers have realized that unfiltered beers are more authentic, raw and flavourful. And this is happening with the spirits too.

Drinking At Satellite Taprooms And tasting Rooms

Drink makers are indulging customers in tasting rooms. These tasting rooms help us, the customers to understand the process of the making of the drink, especially wine and beer.

Alameda’s Admiral Maltings has a tasting room overlooking the floor where it does the malting. Also, White Labs added a restaurant in Asheville. The brewery took this step for expanding its beer-only tasting rooms in Boulder and San Diego.

Also, the breweries and distilleries are expanding their brick-and-mortar operations in every that place where they will find the foot traffic. Many of them have tasting rooms at the airports.

Moreover, breweries taprooms are going to be everywhere. These tap rooms are connecting the breweries personally to the consumers. And soon, these taprooms will be the place where consumers will prefer drinking all over the world.


Buying Experience And Not The Drink

The drinkers are not satisfied with the purely transactional relationship with our drink provider. We want more. We want the experience and not just the drink.

And that’s why retailers are examining programs like grocerants, cooking classes, in-store bars, etc. for adding the experience to the product. In the era of social media, we want something, an experience to write and tweet about, even in a bar.

Spending More For Quality

We are ready to trade the quantity for the quality. We want to drink good quality alcohol and savour it instead of just gulping down dozens of them. 

The super premiums are back in fashion, and the domestic beer and spirit drinkers have headed towards the imported drinks. And this reflects in the pattern of the sales of beer and other spirits.

Choosing To get High Over Getting Drunk

A study suggests that the millennial cohort prefers getting high over getting drunk. Because getting high won’t make the consumers fat and they won’t have to spend as much money.

The alcohol companies are trying to meet the millennials in their market. Many of them have already launched the non-alcoholic beverages that are laced with pots in the states where pots are recreationally legal.

Seedlip is the first non-alcoholic spirit, and it was launched this year. With its arrival, Pinterest showed a jump of 160% in the search for mocktails. Heineken, last year, introduced o.o% near beer.

You can find the non-alcoholic beverages easily at bars. Not just that, companies like VinePair are now identifying the fine dining spots for catering to this ongoing culture.

And then, some drinkers don’t want to be disconnected from the alcoholic beverages entirely. They are opting for low-ABV alternatives instead of traditional spirits in their cocktails. Fortified wines and craft beers have gone premium where craft beers have come up with the innovative offering called Shim Cocktails.

Liking The Bars And the Bartenders

We live in an era of social media. people walk around with their Instagram accounts and a high-quality camera. We have never lived in a more visual culture than now. And that’s why the colour of the food and the drink along with our environment dominates our preferences.

We can say that the colour has power and it is the social currency. The exact same shade doesn’t matter much. What matters is the brands understanding that colour is an easy way to reach the desired consumer base. They must also understand that the colour will become even more important for the ultimate success.

expensive cocktail

The Home Delivery

We don’t want to leave the house. Drinking in the comfort of our house gives us the best ever experience. So, the breweries and alcoholic beverages companies must try home delivering the beverages.

And Buffalo Wild Wings has started to pack up the booze and sending it up for the home delivery in 19 Californian stores already. Slowly, more companies will be adopting the same method to attract the customers and reach the desired consumer base.

Consolidation, Closures, Retraction, And Retrenchment

In January, may old breweries were shut down. Also, many of them are experiencing retraction and reduction because they have realized that distributing wide and far is going to be expensive.  

Also, we are going to witness some breweries combining. Heineken and MillerCoors are giving out some feeble signs. This step will revive many dying breweries. And of course, it will impact our drinking preferences as well.

Rye Whisky

Drinkers have set their heart on America’s Rye whiskey.  Between 2009 and 2016, its production went up by 778%, believe it or not. This increase in the production has taken the revenue of rye whiskey makers up by 900%. All of this shows the change in the drinking pattern of whiskey.

These trends are going to impact the drinking preferences of the consumers. We are shifting our interest from more to better.  We are looking for something different, something that looks good on our social networking sites and something that tastes as good.

These trends of this year are influencing the breweries and alcohol companies as well. They are trying to catch up with the changing trends. Those who are failing are closing down while those who are willing to succeed are looking for innovations. Someone rightly said the consumer is the king.

Consumption Of Two Alcoholic Drinks A Day Keep Your Brain Healthy

We have always been told that alcohol isn’t good for our health. Well, true it is. The excess of alcohol damages our health. But when taken in moderation, it is good for our brains. That’s what a recent study said.

Prolonged consumption of ethanol can have adverse effects on our central nervous system. However, this study shows that two alcoholic drinks a day keep your brain healthy. it improves the ability of the brain to remove wastes.

The Waste Clearance System Of Our Brain

In 2012, a research team found out about the lymphatic system. It is a macroscopic system of clearing the waste. This system uses cerebral spinal fluid for efficiently removing metabolites and soluble proteins from the central nervous system.

They also assumed that this system also helps in the distribution of non-waste compounds like neurotransmitters, lipids, amino acids, and glucose in the brain.

This glymphatic system stays more active while we are sleeping than while we are awake. It can be destroyed by the trauma and strokes and increases through exercising.

An experiment on the mice revealed that binge drinking level of alcohol, that is 1.5 grams of ethanol per KG of the weight suppresses glymphatic function dramatically in awake mice. Also, it damages the range of the genetic functions in it

two alcoholic drinks a day keep your brain healthy.


A surprising observation was made. The same mice with the low dose of ethanol, i.r 0.5 grams per kg weight showed increased glymphatic function. This suggested that ethanol has inversely proportional to the lymphatic system.

The chronic consumption of ethanol damages glymphatic system while low doses increase it.

The Booze-Brain Connection

Moderate alcohol releases the low amount of ethanol in our body. It stimulates the lymphatic system and releases specific chemicals and protein in our brain that is good for its health. So we can easily say that two alcoholic drinks a day keep your brain healthy and work as a medicine for our mental health

It not only helps in releasing the waste but also lowers the inflammation in our brain considerably. This helps the cerebral spinal fluid move efficiently through the brain.

And some alcoholic drinks like wine even contain antioxidant properties that are good for the health and cognition of our brain. Older men who drank a glass or two of alcohol every day seemed more active, had better memory and good health as compared to the ones who no longer drank. They had better cognitive functioning as compared to the non-drinkers.


Excessive drinking can cause dementia. Women must not consume more than one drink a day and men must stick to consuming two drinks every day. Excessive and binge drinking causes more harm than benefit to your body and brain. As someone has rightly said, the excess of anything is bad, and alcohol is no exception.


Soft Drinks Alternatives to Alcohol: Have Fun When You Aren’t Drinking

With the changing time, people are turning away from Alcohol, and many avoid it while they are on an outing. Also, they are becoming increasingly aware of their health and the negative impact of alcohol on it.

So, helping you with the cause, I am presenting you with the eight soft drinks alternatives to alcohol.

Soft Drinks Alternatives to Alcohol:


A few years ago, people would have wondered what exotic fruit it is. But today, Kombucha is the beloved of the millennials. It is the fermented and light sparkling drink.

It is made from black or green tea.  And a sparkling of bacteria is added to it. This process has given it a cult status. It has probiotic and antioxidant features. Kombucha can be said to be the opposite of the very sweet soft drinks, and that has made people fall in love with it.

Kombucha is famous especially in the eastern part of London. There are many brands for this particular drink, but Jarr outshines them all. It comes in a very stylish brown bottle of 473 ml in three flavours- original, passion fruit and ginger.

Alcohol-free Beer

Soft drinks companies, for a long time, have focused on the non-drinkers and the drivers on the party night. However, beer companies have been a little slow in this area.

Recent research said that 25% of millennials don’t drink alcohol at all. Some brewers have taken note of this statistics and have started producing the alcohol-free beer. And trust me, these beer are excellent.

BrewDog is the initiator of the alcohol-free beer with Kaliber and Beck’s Blue beers. Others followed the lead. Most of the non-alcoholic beers are brewed at full strength before the removal of alcohol. However, not all of them are brewed like that. The Big Drop Brewing co has come up with the stout made of chocolate milk. It is brewed to 0.5% abv, and this makes it a welcome option for the non-drinkers who are looking for a change from the lager style drinks.

Caffeinated Cold Drinks

Apart from the Red Bull and the sorts, all the caffeinated drinks are served hot. Apart from the iced coffee and iced tea that a limited number of people consume.

But now, the new styles of less sweet cold caffeinated drinks are creating the buzz that has taken the cues from the third-wave coffee movement, the non-traditional method of making coffees.

Although the cold brew coffee has existed for a while, it is gaining the popularity only now. And it is because people are seeking alternatives both to the alcohol and soft drinks. Cold brew tea is already in fashion and is served in some restaurants with the etiquettes similar to serving wine.

Soft Drinks Alternatives to Alcohol:

The Lesser Usual Drinks

Some adults with more mature palates seek the less apparent blends. According to research, over 40% of the adult consumers of soft drinks look for some unusual flavours.

This has made some companies launch a range of drinks with unusual flavours. These drinks contain more tertiary adult-friendly flavours like cinnamon, cracked black pepper, juniper berries, star anise and lemongrass. These ingredients give the juices a discerning taste and elevated flavour.

The Aperitif Alternatives

In 2012, the soft drink maker Zoe came up with a formula in which it tried to mimic the sensation of the alcohol with some complicated ingredients. However, the product failed to capture the market because it was way ahead of its time.

Six years later, a new breed of the soft drinks has risen that is attempting to deliver every good thing that is associated with the alcoholic beverages minus the hard stuff.  And now, many bars and restaurants are offering the aperitifs and non-alcoholic cocktails, and I mean cocktails, not mocktails.

Monte Rosso is a sparkling bitter aperitif.  it is the blend of cranberries, rowanberries, and botanicals and is served straight over the ice. There are many other names on the list of the companies creating non-alcoholic aperitifs as well.


Shrubs have a tangy taste and are an excellent alternative to alcohol. They can be taken with the food. Like kombucha, Shrubs are also getting popular quickly. This drink is made with vinegar and fruits.

Shrubs came during America’s colonial era and had been revived recently by the bars and restaurants who are looking to offer something different. The brand Nonsuch has created three exotic flavours of Shrubs- basil and peach, garden mint and sour cherry, and juniper and blackcurrant.


Many companies are focusing on launching a more flavoured combination with exciting ingredients. But there are also some who are focused on re-imagining the traditional pop recipes.

Fever-tree is best known for its tonic. It produces varieties of classic soft drinks like ginger ale, ginger beer, and Madagascan cola. The cola is made from the Kola nuts found in Nigeria, Madagascan vanilla and Indonesian cassia.

Many other companies are also following the same path as, Karma Cola. It has made a drink with kola nuts, Coriander, nutmeg, lemon, vanilla, and sugar. The list is long.

Coconut Water

Soft Drinks Alternatives to Alcohol:

The best and the most healthy drink ever.  It contains lesser sugar as compared to the artificial beverages and is an excellent source of potassium. And it is also said to be the best cure for the hangover.

Many companies have started selling packaged coconut water, and it has become the UK’s fastest growing and most preferred drink.

Brands like Big Boss Palm makes a top-class soda made from coconut water. It comes in a can of 250 ml and is available in three flavours, toasted coconut with a hint of citrus, rose and vanilla.

However, the best flavour and optimum health benefits still lie in the coconut water’s organic form. So, if you can lay hands on fresh coconut water, don’t let it slip from your hands.

These are my top 8 soft drinks alternatives to alcohol. You must try them as they are not only healthier but also comes in better and varied taste. Plus, you also get the good things that come with the alcoholic brews.  

Coca-Cola Introduces Alcoholic Drink In Japan First

One of the leading drinks company Coca-Cola is going to launch its first alcoholic drink and change the company’s history forever. Jorge Garduno in a recent meeting said that the company is trying to experiment with beverages. Coca-Cola is a brand name, and for ages, it is producing non-alcoholic drinks suiting the standard of the people. The change in the drinking pattern will bring revolution and increase the taste buds of the people.

Coca-Cola Introduces Alcoholic Drink in Japan first. The drink makers at Japan branch will add some minerals, shochu(one of the most robust alcohols present in The South East Asian market) and Chu-hi( a local beverage) instead of sparkling water. With these ingredients in mind, tasters are of the opinion that Diet coke lovers will get a respite. But why now?

Coca-Cola Introduces Alcoholic Drink

Why Is Coca-Cola Changing the Drink Pattern?

Coca-Cola is one of the oldest and leading beverages in the world. Since the dawn of the 20th century, it is gaining the trust of the people. Celebrities and models advertise for the brand, and many love the enriching taste. With innovation, the brand is changing the flavours and adding exciting new looks. The recent edition, the diet coke is tastier and has a fancy shape that is stealing hearts with its attractive features. However, the moto is still the same”open happiness”.Coca-Cola Introduces Alcoholic Drink which is lemon-flavoured fizzy drink and will be available with 3%, 5%, and 7% alcohol, but only to consumers on the Japanese island of Kyushu.

This time, the moto will dart across youngsters who want constant updates and creativity. Japanese food makers feel the harshest way to impress people especially young ones is through the liquids. And that is why they are about to launch brand new flavours like Diet Coke Ginger Lime, Feisty Cherry, with a slim can look. But why just diet cokes? Because of its popularity. Statistics show that the average sell of diet cokes is much higher in North America than other countries. Slowly Japan and New Zealand are increasing in their sells in cans. Rafael Acevedo believes that the launch will be a bold move and will serve as a strong competitor to other alcoholic drinks.

Tasters Speak About Coca-Cola Innovation and Japan

Tastemakers and analysers are happy that Japan has accepted the challenge of making exciting new flavours with a new look. It is known for its authentic taste buds in tea and traditional drinks. In such a case, the experiment in Japan and launching of Zesty Blood Orange and Diet Coke Twisted Mango is like an icing on the cake.

Coca-Cola Introduces Alcoholic Drink


Final thoughts

After several years, Coca-cola will change the flavours and we will see Diet coke in a new format. This innovation will cater to a different set of people who love alcohol. The youngsters who want a change in taste buds. But will this move be worth it? Many researchers think that new flavours may lose out older customers who do not love alcohol. The CEOs of beverage companies do not feel so. They are sure that trusted customers will accept the change. Some may buy the cans for a refreshing and enthralling experience. Connoisseurs from America, North America, Japan, and China are up for the challenge and are happy that finally after lengthy debate, Coca-Cola is up for change.